Born in a beachside California community in 1992, Skechers has grown from a one-style, one-building company to one of the world's most sought-after footwear brands. An award-winning company, Skechers is now the No. 2 footwear brand in US, and was named 2010 Company of the Year by Footwear Plus for the 5th time in 6 years. Skechers was named one of America's Hottest Brands by Advertising Age and was named one of Touch Brands 2010 by East Touch Magazine in Hong Kong.
The Skechers Fitness Group have also hit the market by storm in the rapid growing toning footwear market and has captured 60% market share of the U.S. toning market in 2010. Shape-ups was named "Launch of the Year 2009" by Footwear News.
Skechers has also partnered with renowned celebrities including Britney Spears, Ashlee Simpson, Christina Aguilera, David Cook. In 2011, Kim Kardashian, Brooke Burke, American Football legend Joe Montana, Basketball Hall of Famer Karl Malone & Hockey Legend Wayne Gretzky represented different collections. In Hong Kong, Asia Diva Sammi Cheng is the spokesperson. Skechers Hong Kong has expanded to 25 retail stores and counters as well as over a hundred points of sales since 2008.