The brand name SKECHERS originated from a south California slang, which means “energetic youngsters”, was found in 1992. SKECHERSis the number2 footwear brand in the USA, and an award-winning company. The brand was named “Company of the Year” by Footwear Plus 6 timesbetween 2005 to 2010and 2013. In 2011, SKECHERSwas named one of “America’s Hottest Brands,” while in 2012and 2013COMPETITOR and Women’s Running recognized the GOrun series as “The Most Innovative Shoes”, “2013 Best Value on Fit Feel Ride Award”,“The Most Innovative Award Winner” and “2013 Men’s & Women’s Running Award” respectively. GOrun Speed and GObionic series has been awarded "Editor's Choice" by Endurance Sports Media Group in Fall 2013 Shoe Guide as well.
In Hong Kong, SKECHERSwas chosen as “Touch Brand” by trend magazine EAST TOUCH for 3 years running from 2010 to 2012. In Singapore,SKECHERSwon the “2013 Best of the Best Family Performance Footwear Awards”,the “Shape Awards” by SHAPE, “2012 Most Lightweight Running shoes - GOrun™” by CLEO Magazine, “2011 Favourite Toddler Footwear Award” byMother & Baby and “Asia Pacific Brand Award Singapore” in 2012 and 2013. SKECHERSMalaysia was also recognized as an “Excellence Brand” by 2012 Asia Pacific Entrepreneur Excellence Award. Allthese accolades reflectedSKECHERScomprehensive recognition by various media outlets.
SKECHERS’ current range suits every age and activity through its three collections: SKECHERS GO Performance styles designed with innovative technology for walking, running and training; Memory Foam, Relaxed Fit and lifestyle casual sneakers, boots and sandals for day and night; and kids’ shoes that play, spin, spring, and light bright with their own cast of animated characted.
In the past 20 years, Skechers has worked with numerous celebrities to build its fashionable image. Celebrity product endorsees for SKECHERS' collections include Christina Aguilera, Britney Spears, legendary quarterback Joe Montana, “Dancing with the Stars”host Brooke Burke-Charvet, “The Voice” champion Danielle Bradberry, elite marathon champion Meb Keflezighi. Wearing the newest GOrun, Meb won the2011US Olympic Marathon Trial with his personal best of 2:09:08, and finished as the top USA marathoner in the London 2012 Olympics. Renowned Hong Kong singer and actress Sammi Cheng was appointed as our Asia Pacific endorser from 2011 to 2013. This role is now taken over by singer-songwriter Alex Lam.
SKECHERS global success stems from its diverse distribution, varied product offering, and unmatched, unparalleled marketing support. Today, there are approximately over 500 SKECHERS point of sales had been set up around Asia Pacific region. In 2008, the first retail counter store was established in Hong Kong and over 30 counters had been set up from now on. It’s clear that SKECHERS is covering the globe, one shoe at a time.
Headquarter located at California Manhattan beachside, SKECHERS is a public company on the New York Stock Exchange (NYSE: SKX) since 1999.